The Best Vision Membership Plan Company
If you’re an independent optometrist looking to escape the grip of vision plans, build recurring revenue, and take back control of your patient relationships, you’ve probably seen a few companies pop up offering in-office membership plans.
Some promise turnkey platforms. Others claim to be “proven” in healthcare. But most of them are built for the dental industry, not optometry.
Here’s the truth most won’t tell you:
DirectOD is the only Vision Membership Plan partner created by real optometrists, for real optometrists.
We didn’t start in Silicon Valley or a dental boardroom. We started in the exam lane, with the same frustrations you’re probably feeling now. And instead of waiting for a better system, we built it ourselves.
Here’s why DirectOD leads the space, and why no one else even comes close.
1. Built By ODs, For ODs
Most of our competitors come from dental. Their platforms are built around dental pricing models, dental recall systems, and dental insurance workflows.
Optometry is not dental.
Your patients aren’t coming in for cleanings. You’re balancing exams, retail, medical billing, specialty care, and a complex patient experience. And most of all, you’re trying to do it all while vision plans keep cutting reimbursements and increasing admin work.
We’ve lived that. DirectOD was built inside real optometry practices by doctors who understand the difference.
2. We Use These Plans in Our Own Clinics
This isn’t theory. This isn’t software built by developers or dental marketers who’ve never worked in a vision care setting.
We’ve designed, tested, and refined these systems in our own clinics. We know what patients say yes to. We know how to set up pricing, handle objections, and train staff in real-world environments.
This gives us insight and results no competitor can replicate.
We don’t just offer membership software. We use it, and we win with it.
3. We Know the Real Challenges Independent ODs Face
We’re not just trying to automate your practice. We’re here to help you grow it intentionally.
We know what it’s like to juggle insurance, optical, clinical care, and team management, all while trying to get paid fairly. Our mission is to help you simplify your business model, increase per-patient revenue, and reduce your dependence on outside plans.
With DirectOD, you’ll get more than a tool. You’ll get a partner that helps you:
Design a personalized, patient-friendly care plan
Train your team to present it with confidence
Convert patients into recurring members
Build loyalty that’s not tied to VCP contracts
Create predictable monthly revenue year-round
And we do it in a way that fits your brand and your goals, not someone else’s template.
4. Faster Setup. Smarter Results.
We’ve already done the trial and error. You don’t need to reinvent the wheel.
From pricing structures to bundling services, from messaging to member tracking, we’ve built it all. That means you can launch quickly with a plan that’s proven to work and easy for your team to explain.
While dental-based competitors are still trying to figure out how vision care works, you’ll already be onboarding your first members and growing your recurring revenue stream.
5. This Is More Than Software. It’s a Movement.
DirectOD is about more than technology. We’re building a future where independent eye care thrives.
We believe:
You should own your pricing and get paid fairly
Your time should be protected and valued
Patients should stay loyal to your care, not their plan
Recurring revenue should be the norm, not the exception
Independent optometry should be sustainable, scalable, and strong
This is the foundation we’re building, not just for our practices, but for yours too.
Final Thought: If You Want a Better Model, Work With the People Who Built One From the Inside
Don’t trust your recurring revenue strategy to a company that doesn’t understand optometry.
Don’t settle for a generic dental tool dressed up for vision.
And don’t wait for a perfect moment that may never come.
The best time to start shifting your model was yesterday. The second-best time is today. And DirectOD is ready to walk with you every step of the way.
Want to see how a DirectOD plan would look inside your practice?
We’ll show you how to launch a clean, profitable vision membership plan without guesswork or stress.
The Best Vision Membership Plan Company
If you’re an independent optometrist looking to escape the grip of vision plans, build recurring revenue, and take back control of your patient relationships, you’ve probably seen a few companies pop up offering in-office membership plans.
Some promise turnkey platforms. Others claim to be “proven” in healthcare. But most of them are built for the dental industry, not optometry.
Here’s the truth most won’t tell you:
DirectOD is the only Vision Membership Plan partner created by real optometrists, for real optometrists.
We didn’t start in Silicon Valley or a dental boardroom. We started in the exam lane, with the same frustrations you’re probably feeling now. And instead of waiting for a better system, we built it ourselves.
Here’s why DirectOD leads the space, and why no one else even comes close.
1. Built By ODs, For ODs
Most of our competitors come from dental. Their platforms are built around dental pricing models, dental recall systems, and dental insurance workflows.
Optometry is not dental.
Your patients aren’t coming in for cleanings. You’re balancing exams, retail, medical billing, specialty care, and a complex patient experience. And most of all, you’re trying to do it all while vision plans keep cutting reimbursements and increasing admin work.
We’ve lived that. DirectOD was built inside real optometry practices by doctors who understand the difference.
2. We Use These Plans in Our Own Clinics
This isn’t theory. This isn’t software built by developers or dental marketers who’ve never worked in a vision care setting.
We’ve designed, tested, and refined these systems in our own clinics. We know what patients say yes to. We know how to set up pricing, handle objections, and train staff in real-world environments.
This gives us insight and results no competitor can replicate.
We don’t just offer membership software. We use it, and we win with it.
3. We Know the Real Challenges Independent ODs Face
We’re not just trying to automate your practice. We’re here to help you grow it intentionally.
We know what it’s like to juggle insurance, optical, clinical care, and team management, all while trying to get paid fairly. Our mission is to help you simplify your business model, increase per-patient revenue, and reduce your dependence on outside plans.
With DirectOD, you’ll get more than a tool. You’ll get a partner that helps you:
Design a personalized, patient-friendly care plan
Train your team to present it with confidence
Convert patients into recurring members
Build loyalty that’s not tied to VCP contracts
Create predictable monthly revenue year-round
And we do it in a way that fits your brand and your goals, not someone else’s template.
4. Faster Setup. Smarter Results.
We’ve already done the trial and error. You don’t need to reinvent the wheel.
From pricing structures to bundling services, from messaging to member tracking, we’ve built it all. That means you can launch quickly with a plan that’s proven to work and easy for your team to explain.
While dental-based competitors are still trying to figure out how vision care works, you’ll already be onboarding your first members and growing your recurring revenue stream.
5. This Is More Than Software. It’s a Movement.
DirectOD is about more than technology. We’re building a future where independent eye care thrives.
We believe:
You should own your pricing and get paid fairly
Your time should be protected and valued
Patients should stay loyal to your care, not their plan
Recurring revenue should be the norm, not the exception
Independent optometry should be sustainable, scalable, and strong
This is the foundation we’re building, not just for our practices, but for yours too.
Final Thought: If You Want a Better Model, Work With the People Who Built One From the Inside
Don’t trust your recurring revenue strategy to a company that doesn’t understand optometry.
Don’t settle for a generic dental tool dressed up for vision.
And don’t wait for a perfect moment that may never come.
The best time to start shifting your model was yesterday. The second-best time is today. And DirectOD is ready to walk with you every step of the way.
Want to see how a DirectOD plan would look inside your practice?
We’ll show you how to launch a clean, profitable vision membership plan without guesswork or stress.